USER-FRIENDLY APPROACHES AND ENGAGING DESIGN.
Online sales grew 22% in 2014. E-Commerce is the new boutique, the new big box and everything in between. At Plexable we focus on designing credibility, emotions and engaging interfaces with a strong focus on intuitive design that guides your buyers to a smooth, easy checkout.
E-Commerce success is powered by strategic input from knowledgeable individuals. Plexable team members will envision your ideas, capture and convey your unique selling proposition. We’ll deliver a channel-agnostic strategy for cross-functional decision-making, enabling your business to achieve its long-term objectives.
USER EXPERIENCE AND INFORMATION ARCHITECTURE
Every step through your ecommerce site is a chance to engage visitors, increasing their positive perceptions of your brand and making them more likely to convert. We achieve that through quality Information Architecture (IA) and User Experience Design (UXD), crafting your site around the experiences and desires of your users.
With mobile traffic growing, e-commerce sites have to be able to switch channels as easily as consumers. Engaging design shouldn’t be tied to one screen: Plexable sites are built to fit all devices from widescreen desktops through phablets to smartphones, reaching your customers wherever they are.
We’ll build you a bespoke integrated ecommerce site, powered by industry-leading software like Magento and Shopify and with custom framework from Sylius. Plexable delivers world-class ecommerce websites that meet business objectives and enchant users.
Optimizing conversion is more important than ever as traffic levels off in a saturated digital world. With our deep understanding of user-centred design, we’ll apply testing and measurement to diagnose your conversion barriers and fix them. Awesome design backed by the psychology of persuasion lets us handle friction spots and conversion glitches, producing measurable results.
TESTING AND VALIDATING
We know that the only way to really know what’s going on is to test our approaches, our ideas and our assumptions. We do that with usability, user testing, multivariate testing and A/B testing to measure engagement, audit conversion and diagnose performance.