E-commerce is increasingly gaining prominence in our online lives.
In this article, I’ll will first explain e-commerce to the more novice Internet users. Then, I’ll discuss the role of UX design for e-commerce, all the while providing you with some invaluable UX design tips for e-commerce.
What is E-Commerce?
E-commerce is short for electronic commerce, denoting the act of buying or selling on the Internet.
This year, 63% of global Internet usersare expected to purchase products online.
By 2020, 65% of global Internet users are forecasted to be online shoppers, which amounts to 2 billion people.
You know what that translates to in terms of sales in 2020? A whopping 4.1 trillion US dollarsin retail e-commerce sales worldwide!
With such a large user base, and the sales potential that comes with it, it is essential to offer an effective, seamless, and enjoyable online shopping experience.
That’s where the role of UX design comes in.
Role of UX Design in E-commerce
UX design covers many details that exert a huge influence on the success of a company’s e-commerce enterprise.
Such details include how products and services are presented and displayed, how easy it is to navigate between different products and categories, how easy it is to finalize an order, and other order execution and navigation commands.
All of these details can make or break e-commerce, as they impact the all-important conversion rate (the percentage of the website or mobile application’s visitors who buy something), and the much-feared bounce rate (i.e. the fraction of the website or mobile application’s visitors who leave after viewing only one page).
UX Design Tips for E-commerce Websites and Applications
There are many UX design principles that are key for a successful e-commerce venture.
Here are a few tips to get you started:
An e-commerce website or application needs to clearly reflect the company’s brand. Branding efforts should be consistent throughout the website or application, but also on social media and anywhere else the company appears.
Strong branding will successfully convey a great first impression.
Clear Calls to Action
Calls to action are buttons that will guide your visitors throughout their shopping experience.
Make sure your calls to action are visible and prominent.
Easy Product Searching and Filtering
It should be easy for the users of your website or application to search products and filter them based on the criteria of their choice.
The ability to use many filters at once is an added bonus.
Trustworthy Social Proof
Allow your customers to leave comments and ratings, which will most definitely influence the buying decisions of other customers.
People love to read about others’ experiences with a product before buying it.
Seamless Purchase Experience
This covers everything from showing all costs (the product’s and the delivery’s) upfront, to supporting major payment options, to facilitating the placing of orders without the burden of creating an account first.
UX design for e-commerce is a multifaceted process, so you need to prepare a well-thought action plan to implement all the previously mentioned tips.
What is your number one UX design tip for e-commerce?
Share your thoughts and experience in the comments section below.