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Lavena is a line of rich Dead Sea minerals and salts, face and body products. When Lavena company came to us for branding of such products, we felt proud and we were actually excited to start; knowing that The Dead Sea has been a primary destination for those wishing to renew and extend their lives. The secret potion for eternity you might call it.
A brand that expresses luxury yet naturalism of the dead sea, a line of products for those who are seeking a spa experience in their homes. We started with studying the psychology of colors and materials and their impact on shoppers and the targeted audience.
We wanted simple, light colors that stand out and state a luxurious and healthy feel for the customers. We crowned the brand and showed royalty, we naturalised the logo and gave it a wavy, swaying ocean like feel.